Writing

Analytical essays, long-form research, and ideas in progress from the Sholto Works studio

6 essays

Essay

On Writing With Machines

What happens to authorship when the tools begin to think? A first-principles look at AI-assisted writing, intellectual ownership, and the craft that survives automation.

2 min readSholto
#AI#writing#authorship
Essay

What Research Actually Is

Research is not the accumulation of sources. It is the process of finding out what you think. A note on method, and why most commissioned research produces the wrong thing.

2 min readSholto
#research#method#writing
Essay

The Case for Long-Form

In an attention economy optimised for brevity, the long essay is a contrarian act. Why depth still matters, and what it produces that short-form cannot.

2 min readSholto
#writing#long-form#attention
Strategy

Intellectual Property as Strategy

Most organisations treat IP as a legal category. The ones that compound over time treat it as a strategic asset. On the difference between owning ideas and building with them.

2 min readSholto
#IP#strategy#content
Craft

The Editorial Function

Editing is not correction. It is the act of understanding what a piece of writing is trying to do, and helping it do that more completely. On what editors actually do, and why it matters.

3 min readSholto
#editing#craft#writing
Essay

On the Uses of Obscurity

Not everything worth saying can be said plainly. A defence of difficulty in writing — and a distinction between obscurity that earns its keep and obscurity that does not.

3 min readSholto
#writing#style#clarity
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A content and intellectual property studio specialising in analytical writing, long-form research, and AI-enhanced creative production.

Founded by Johnny O'Sullivan

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