Selected work

Writing that endures.

A selection of original work produced by the studio across digital and traditional formats. Each project begins with a question worth answering.

01Long-Form Research

The Architecture of Attention

A deep investigation into how digital platforms have restructured the economics of human attention — and what that means for media, markets, and meaning-making in the 2020s.

Research report, 18,000 words

TechnologyMediaSystems Thinking
02Analytical Writing

Capital in the Age of Narrative

An examination of how financial markets increasingly respond to story as much as substance — tracing the mechanisms by which narrative becomes price, and the implications for investors and institutions.

Essay series, 6 parts

FinanceNarrative Analysis
03AI-Enhanced Production

Synthetic Expertise

A commissioned study on the emerging role of AI in knowledge work — exploring where machine-generated analysis adds genuine value, where it falls short, and how practitioners should adapt.

White paper, 12,000 words

TechnologyAISystems Thinking
04Long-Form Research

The Slow Collapse of Institutional Trust

A longitudinal analysis of declining confidence in public institutions across Western democracies — examining the structural causes, the feedback loops that accelerate decay, and the conditions under which trust can be rebuilt.

Research report, 22,000 words

Systems ThinkingNarrative AnalysisFinance
05Analytical Writing

Infrastructure as Ideology

An essay on how decisions about physical and digital infrastructure encode political and economic assumptions — and why the choices made in the next decade will be unusually difficult to reverse.

Essay, 8,000 words

TechnologySystems Thinking
06AI-Enhanced Production

The Readable Annual Report

A studio project demonstrating how AI-assisted production can transform dense corporate disclosure into genuinely readable analysis — without sacrificing accuracy or depth.

Prototype + methodology note

FinanceTechnologyAI

A note on confidentiality

Much of the studio's work is produced under confidentiality agreements. The projects listed here are either published in the public domain or shared with client permission. A fuller picture of the studio's output is available on request.

Commission original work.

The studio takes on a limited number of new engagements each year. If you have a project that demands serious thinking and careful writing, we would like to hear about it.

Get in touch
Sholto Works

A content and intellectual property studio specialising in analytical writing, long-form research, and AI-enhanced creative production.

Founded by Johnny O'Sullivan

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